Coca-Cola, a multi million dollar company, has been receiving major backlash for its lack of authenticity after releasing an AI generated Christmas commercial. The commercial is not sitting right with viewers who have known and loved the company’s past human-made warmhearted Christmas commercials. 

Coca-Cola has a very long history of making Christmas ads that trail all the way back to the 1920s. Viewers instantly fell in love with the warmth they put onto screens during the holiday season. These ads became so popular that people began anticipating them every year during the holidays. As the holidays quickly approach, the company releases their famous Christmas annual Coca-Cola  commercial. However, this year, viewers are very displeased. The new commercial has brought major backlash after the company released an AI generated Christmas commercial. 

Daily Mail posted the full AI video on TikTok where many commenters had a lot to say about the ad. For example, one comment said, “I love how heartless and unfeeling this commercial is.” Another commenter Rue says, “Real Magic’ is insane for something made with AI.”  

Another commenter by the username DonDonReacts stated, “If we allow AI to inch its way into the film and creative industries, it would not only ruin employers’ needs, but the essence of creativity.” Artificial intelligence may result in the loss of many jobs for professionals and artists who could’ve carried out the task of making a warm and inviting Christmas advertisement much more rapidly. It’s not a secret that Coca-Cola is a multi-million dollar company; The reason for this lack of effort in a million-dollar brand is the question. Why are they turning to AI that strips away authenticity and actual creativity? Viewers are highly disappointed by the overall laziness that is shown within the ad and want to see more authenticity and less AI.